About
Designer, design leader and co-founder of Provius. Working remotely from a base in Preston, Lancashire.
Hello, I’m Rob. I design products for sport, mostly football, betting and live data.
My first proper football and design project was my master’s. I analysed every penalty ever taken at a World Cup to work out why England were so bad at them. At the time, Germany had never missed one. It taught me a lot about storytelling, and the final book got me my first job in football data at Opta.
My first proper product there was the official Copa América app, turned around in two weeks. It went to number one in 23 countries. I’ve been chasing that feeling ever since.
I’ve worked in tiny startup teams and in some very big organisations. The bit I’m good at is bringing the startup way of working into big companies. Small team, clear goal, ship it, learn, go again.
Design systems are my thing. I was doing variables, tokens and components before anyone called it a design system. I’ve set up a design systems team from scratch, and I know the hard part usually isn’t the components. It’s getting leadership to care, finding room on the roadmap and convincing everyone it’s worth it.
Small teams, big output. Some of my best work came from two or three people with a clear goal. Most large organisations struggle with exactly that, and it’s where I can help most.
AI is the next bit, but not how you’d think. It’s never been easier to ship features at speed. That’s exactly why I think we need to slow down. Before anyone builds anything, the question should be how we want people to feel when they use it. Apple said it back in 2013 and it’s never been more relevant. I use AI to explore, prototype and build faster, so I’ve got more time to spend on the bit that matters.
In July 2026 I went back to Provius full-time, the studio I co-founded with Ben. We build our own products for sports fans and take on client work.
If you’re working on a sport or betting product and want a hand with design systems, AI workflows or getting more done with a small team, say hello.
Contact
rob@provius.co.uk (opens in a new tab)
Download CV (opens in a new tab)
Experience
- Co-founder & Director, 2026+, Provius Ltd (opens in a new tab), Trusted by:,
- Head of Design, 2021–26, Flutter UK&I (opens in a new tab),
- Co-founder & Director, 2017–21, Provius Ltd (opens in a new tab), Trusted by:,
- UX Manager, 2014–17, Perform Media (opens in a new tab),
Education
- MA Graphic Design, 2011–14, University of Central Lancashire
- BA Illustration, 2007–10, University of Central Lancashire