Provius Ltd
We help the sports world build profitable, viable and usable products that fans love.
Ben and I started Provius in 2017 with a simple idea. If our approach could help big organisations get real value from their products, it should work for our own ideas too.
We’d spent years helping businesses combine strategy, design and technology. Provius was a chance to put that expertise to use on ideas we owned, alongside the clients we loved working with.
The name says how:
- Profitable through our client work
- Viable by being resourceful and investing what we save in our own ideas
- Usable through the design and product expertise we bring to everything
We’re both Yorkshiremen, so we’re careful with money. But careful isn’t cheap. We’ll happily pay for the best tools when they earn their place, and we won’t keep paying for ones that don’t. We’re designers first, and designers value quality. Client work keeps the business healthy, and what we don’t waste goes into developers who help turn our experiments into something real.
We’ve always been inspired by open companies like 37signals and Buffer. Our drive is to work things out in the open and share what we learn.
In our first five years we had great success, working full-time with UEFA and delivering projects for FIFA and some of the biggest names in sports media and betting. In 2021, with a young family at home, I joined Flutter UKI while staying on as a director. In July 2026 I came back to Provius full-time.
The mission hasn’t changed, but the tools have. AI means we can prototype, test and put ideas in front of fans far faster than before. We still rely on great developers when something needs to be robust and production-ready, but we can now find out much sooner which ideas deserve it.
Not every experiment needs to become a business. Some will entertain, some will be useful, and some will help fans follow sport more easily. What matters is making them real and learning from the people who use them. The ones that stick might grow into products, or lead to work with the sports, media and betting companies we know well.
This time we’re also leaving a trail. We’re writing about what we build, publishing code on GitHub and starting a podcast, Beyond Pixels, where we’ll talk through what we’re making, what we’re learning and why.
That’s Provius today: client work that keeps us sharp, our own products for sports fans, and an open record of everything we learn along the way.