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Key takeaways: Alex Hormozi on what you really want

Key takeaways from The Man Who Made $100M Before 32, The Diary of a CEO. Alex Hormozi on figuring out what you want, and how quickly people move on.

Cover art for The Man Who Made $100M Before 32

At your funeral, friends and family will argue over who gets your belongings. People will talk about the food and the venue. Your life will be summarised in two or three paragraphs. Conversations will shift from your life to theirs. Your friends will drive away thinking about what’s next on their to-do list. Some people won’t make it because something came up. Most of the people you know today won’t even be there.

You’re going to die. People move on in weeks, not years. Do what you want.


Arthur Brooks asks you to imagine two evenings and pick one.

In the first, you drive your brand new Ferrari to a Michelin-starred restaurant. You get a corner booth and the best view in the world, and you eat alone.

In the second, you clamber into a beat-up Ford Fiesta and go to Nandos with your five best friends.

It’s obvious you’d pick the second one, but we live our lives like the first.

Figuring out what you want is really hard. Once you’ve done that, getting it is easy. We want the upsides of every decision, and none of the costs.

Alex Hormozi sharing an idea from Arthur Brooks.

Listen to the episode on The Diary of a CEO⁠.

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